my story
I didn’t learn construction from the back of a van—I learned it through education and inside the organizations of billion-dollar general contractors, local trade partners, and real estate developers.
I’ve worked as an executive in the business of construction since my early twenties, beginning in the family business and learning directly from seasoned industry leaders.
From early in my career, I was exposed to how construction decisions are made at the executive level—where risk, cost, schedule, and people all intersect.
At the same time, I was intentional about building experience beyond the family’s general contracting company, knowing credibility had to be earned independently.
Fun Fact: Construction has always been in the family—my grandfather, Ernie Loberg, was a superintendent who helped build Chicago’s Daley Center.
industry experience
Large-Scale General Contractors
My first role outside of the family business involved partnering with large, nationally recognized general contractors through project management roles, where I was effectively embedded within their organizations.
Working alongside project delivery teams at firms generating billions of dollars in revenue across commercial interiors, data centers, and healthcare projects, I gained firsthand exposure to the challenges of scale—complex reporting structures, layered decision-making, risk management, and the systems required to deliver work consistently across sectors.
Inside the Trades
I served in leadership roles within general contracting companies that self-performed core trades, including carpentry, flooring, millwork, and painting. That experience gave me a firsthand understanding of the systems required to operate a local contractor—and the time and discipline it takes to build a national, multi-site construction services platform.
Owner Insight
Prior to founding SHEcon, my most recent role was at a real estate development firm with an in-house construction team. Working from the ownership side reinforced that construction is one of the largest risk factors across a real estate portfolio. Poor execution and weak systems compound risk across assets, schedules, and operating performance. That perspective shapes how I approach construction today: with a focus on accountability, consistency, and long-term asset stewardship.
Industry Involvement: IFMA — Member • AMFP — Committee Member • ULI — Member • ICSC — Member • Professional Women In Construction — Supporter/Volunteer • Goldie Initiative — Alum • REFF Working Moms — Member • Opus Montessori PTO — Volunteer • Barrington Junior Women’s Club — Volunteer • Let It Be Us — Volunteer