my story
I didn’t learn construction from the back of a van—I learned it through education and inside the organizations of billion-dollar general contractors, local trade partners, and real estate developers.
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I’ve worked as an executive in the business of construction since my early twenties, beginning in the family business and learning directly from seasoned industry leaders.
From early in my career, I was exposed to how construction decisions are made at the executive level—where risk, cost, schedule, and people all intersect.
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At the same time, I was intentional about building experience beyond the family’s general contracting company, knowing credibility had to be earned independently.
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Fun Fact: Construction has always been in the family—my grandfather, Ernie Loberg, was a superintendent who helped build Chicago’s Daley Center.
industry experience
Large-Scale General Contractors
My first role outside of the family business involved partnering with large, nationally recognized general contractors through project management roles, where I was effectively embedded within their organizations.
Working alongside project delivery teams at firms generating billions of dollars in revenue across commercial interiors, data centers, and healthcare projects, I gained firsthand exposure to the challenges of scale—complex reporting structures, layered decision-making, risk management, and the systems required to deliver work consistently across sectors.
Inside the Trades
I served in leadership roles within general contracting companies that self-performed core trades, including carpentry, flooring, millwork, and painting. That experience gave me a firsthand understanding of the systems required to operate a local contractor—and the time and discipline it takes to build a national, multi-site construction services platform.
Owner Insight
Prior to founding SHEcon, my most recent role was at a real estate development firm with an in-house construction team. Working from the ownership side reinforced that construction is one of the largest risk factors across a real estate portfolio. Poor execution and weak systems compound risk across assets, schedules, and operating performance. That perspective shapes how I approach construction today: with a focus on accountability, consistency, and long-term asset stewardship.
Industry Involvement: IFMA — Member • AMFP — Committee Member • ULI — Member • ICSC — Member • Professional Women In Construction — Supporter/Volunteer • Goldie Initiative — Alum • REFF Working Moms — Member • Opus Montessori PTO — Volunteer • Barrington Junior Women’s Club — Volunteer • Let It Be Us — Volunteer